History
1842
In 1842, Mr José María de Ybarra y Gutierrez de Caviedes, first Count of Ybarra, with the aim of selling agricultural products from the family property in Andalusia, founded HIJOS DE YBARRA.
Ybarra is created with its eyes to the future. The opening of a refinery and the establishing of the canned oil packaging line make it possible to attain levels of quality and uniformity that were previously unknown in a traditional sector that still operated in a craftsman-like manner.
1876
In just a short time the Company's presence expands on a national and international level; our oil is granted the quality award at the Philadelphia Centennial Exposition in 1876.
1929
Ybarra presents at the Universal Exposition of 1929.
1945
The Company incorporates a new olive oil packaging line in plastic bottles, a cutting edge and differentiating addition.
1968
The manufacturing of mayonnaise and sauces begins at the Company’s plant in Dos Hermanas, a step that revolutionised the Spanish agri-food industry.
1970
In the 70s, Ybarra consolidates its export business with its strong presence in Latin and North American markets.
1975
The Company launches the advertising campaign "Que si que si que el secreto esta en la Y" (Why yes, why yes, the secret is in the Y), which was very successful and is still remembered in our times.
1985
Ybarra becomes the first Company to package olive oil in Tetra Brik.
1987
A new advertising success, "Olé olé".
1995
Ybarra obtains the ISO 9002 quality certificate, one of the first companies to do so in the olive oil industry.
1996
Four lines of work are designed for the growth of the Company:
- Innovation and diversification
- The Mediterranean Diet
- Strategic alliances with complementary industries
- Acquisition of companies
1997
A new business concept is created, Grupo Ybarra, from which new products and new companies arise:
- Aceites Ybarra S.A.
- Aceitunas Ybarra S.A.
1999
The Company launches a new range of high quality canned tomatoes that are based on diced tomatoes and olive oil.
2001
In Navarre, on the shore of the River Ebro in the village of Lodosa, Ybarra begins producing all of the vegetables that we sell under the trade mark Hacienda Ybarra. The area is one of the best producing areas in our country, recognised for its quality and variety.
2003
New plastic container for mayonnaise and sauces, in high demand by consumers because of its convenience.
2004
The Company launches pasta sauces, made with olive oil and in line with the latest consumer trends.
2005
New glass bottle exclusively for olive oil and vinegars.
2007
In March of this year, Ybarra obtains the IFS and BRC certifications, which approve the safety of Ybarra products to be sold on an international level.
New adaptation of the successful commercial Olé Olé.
2008
Ybarra and Heinz enter into a strategic alliance to produce and package sauces.
2009
With the goal of increasing the recognition of two big Andalusian food companies in both national and International markets, Hijos de Ybarra and Migasa joint together to create a new corporation, Grupo Ybarra Alimentación.
2010
Ybarra changes its Communication strategy with "El sabor que nos une", a serial of 6 chapters displayed only via Internet. This commitment for the new technologies means and approach to young consumers, offering contents that users will link to the brand values
2011
Ybarra launches a new design for its mayonnaise and sauces.
Adapting to the new tendencies in consumers trends, Ybarra redesigns its sauces range with the improvement of some of its recipes and the launching of new flavours and formats. The “Y” brand proves that it is a benchmark in Spain with new mayonnaises and sauces renovated inside and outside.
Ybarra launches a new advertising campaign.
Ybarra, a leader brand in the food sector in Spain, comes back to TV at national level on the 16th May, launching its own theory of the mayonnaise origin.
With this Campaign, Ybarra focuses on a category in which is a benchmark in Spain, because of its quality products, its innovative designs and the consumers confident.
A new and singular communication way to attract new consumers and refresh the brand image to current users of Ybarra mayonnaise.
In an effort to offer always the best products, our brand has been able to get the confident and fidelity of consumers interested in healthy food and with little time to spend in the kitchen.
Tradition, Modernity and Innovation, keys of Grupo Ybarra for the XXI century.